Ready

no/low budget, 100% reusable, 100% eyecatching

The economy of attention does not only apply to the media industry. At bigger trade fairs the courting for the limited absorption capacity of the visitors is just as important.

At the internationally renowned trade fair in the construction industry - the BAU 2013 in Munich – the trade fair stand „ready – prepared to build suitably for the elderly“ was introduced. The stand represented a research project which was organised by the Institute Housing and Design at the University of Stuttgart. A major challenge here was, that the stand did not have a concrete product it should provide a platform for, but was rather designed to present an abstract research topic to the visitors.