smart IAA 2019

Frankfurt
Interior Designers
BRAUNWAGNER
Location
Frankfurt
Year
2019
Photographer
Andreas Keller

At the IAA 2019 smart presents with the new brand values »radical, simple, liberating« and the uncompromising commitment to electric mobility, for the first time. The brand takes the distinction from Mercedes-Benz and the other sub-brands literally and sets a clear cut! Made visible by the highlight colour »energizing yellow« an urban pop-up character was created. A hexagon pattern derived from the visual product language modified specifically for trade fair communication. The key message »All electric, now!« is highlighted via an LED impulse that leads from the outside to the inside like an electrical discharge.

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Magazine

Other Projects by BRAUNWAGNER

Nespresso Showroom 2009-2013
Hamburg, Sindelfingen, Stuttgart
Bugatti exhibition system Auto China 2011-2013
Shanghai, Beijing, China
BASF exhibition system "GATE" ECS 2011
Nuremberg
Volkswagen Tokyo Motor Show 2011
Tokyo, Japan
Volkswagen Golf GTI Treffen 2011
Reifnitz am Wörthersee, Austria
smart / BASF solar gate IAA 2011
Frankfurt