Vierkanthof / Gaggenau Booth Eurocucina 2014Back to Projects list
- Messe Mailand / Rho, 20000 Milan, Italy
Amid conventionally styled show booths, einszu33 again opts for a contrasting presentation of the brand Gaggenau by focusing on the “Tradition of Manufacture”. Concluding the trilogy begun in 2010 with the factory concept, the manufacturer of professionally inspired appliances for domestic use takes international trade visitors on a journey back to the origins of culinary culture, showcased in a startling booth, modelled on a traditional square farmhouse. As a well-established international trade fair venue for new trends and currents in the kitchen industry, the Eurocucina is the ideal stage for presenting the Gaggenau products in a wider context. Along with culinary ambassadors, who stand - as well as the brand itself - for authenticity, tradition and the highest standards in materiality and production methods, the brand values of ‘uncompromising’, ‘extraordinary’ and ‘authentic’ are communicated and the Gaggenau appliances are shown as tools in culinary processes. The presentation focuses on the brand experience, shaped by a sophisticated lifestyle.