© Jerritt Clark
Photo © Jerritt Clark
Photo © Jerritt Clark
© Jerritt Clark
© Jerritt Clark
© Jerritt Clark
© Jerritt Clark
© Jerritt Clark
© Jerritt Clark

Gaggenau Restaurant 1683 LA

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Location
Los Angeles, USA
Year
2018

Restaurant 1683, installed on the 11th floor of a ware house in Downtown LA, is the second one of a series of Gaggenau events, celebrating the culinary culture of the brand.
The Pop-Up restaurant, designed by einszu33, was run by three-Michelin-starred chef Daniel Humm.
The guests arrived on 11th floor in a freight elevator, where they were met by a larger than life cuckoo clock flanked by three ladies in traditional costume.
Around the edge of the central installation was an exhibition tracing Gaggenau's history – including early products, material developments and photographs.
The main part inside was a wintry forest wonderland, complete with massive trees, all evocative of Germany’s Black Forest where Gaggenau has its roots.
The overall atmosphere we created was a snowy forest flooded with moonlight, which creates patterns of the branches on the floor of the dining space.
It was the idea of creating an immersive epicurean experience within a forest-setting, which would bring the mystic atmosphere of the Black Forest to life.
The guests took their places at six kitchen stations, inspired in the traditional timber-frame houses, around the sides of the space, where they could watch the chefs prepare the food.

Other Projects by 1zu33

Aesop Ludwig Beck
Munich
Neff Showroom Loehne
Loehne
Flagship Store London
London, Great Britain
hansgrohe/Axor Booth ISH 2019
Frankfurt
Gaggenau Restaurant 1683
New York, USA