After ten years, Parador is back at the Domotex 2012 in Hannover in Germany with a monolithic-seeming new appearance on more than 400 sqm. A 6.5 metres high solitaire in hall 9 of the world’s leading tradeshow for flooring ensures that the company’s presence is tangible from afar. Five architectonic quotes of floor panels rise up out of the stand’s surface. They create a new dimension for the topic that is often casually dealt with and thus an appropriate stage for the high-quality Parador products.

Birgit Kunth (Parador) describes the cooperation with the D'art Design Gruppe: “We invited D’art Design to the competition for the new stand concept, because the agency had previously surprised us again and again with courageous concepts. We were also convinced by the fact that Parador and D’art Design share the basic understanding that brands are living systems.”