The ALNO stand is a 420 m2 stage that puts the products in the spotlight. The horizon made of flying table cloths arouses curiosity and draws visitors to the stand. ALNO’s four product groups are shown freely circulating. The staged mount in the floor and the combination of the product presentations with the functions of the fair stand make the kitchens into rooms to be experienced. Homeliness is at the centre of the stand: beneath a lamp made of 3000 napkins, the guests are served small snacks prepared in an ALNO kitchen. The best parties always happen in the kitchen.